ABCS Insights has been chosen as the main measurement partner for Screenverse, the nation’s largest digital out-of-home (DOOH) network.

This strategic partnership is set to transform DOOH campaign evaluation, emphasizing clear attribution and accurate performance metrics.

By leveraging a unified consumer panel of over 40 million U.S. households, ABCS delivers in-depth, privacy-first analytics, measuring everything from brand awareness to incremental return on ad spend.

Screenverse’s expansive reach—over 100,000 digital screens across 210 markets—gives advertisers unmatched versatility and reach.

Founded in 2020 and based in Kissimmee, ABCS provides cookieless, PII-free measurement, advanced segmentation, and real-world outcomes for advertisers and publishers alike.

This collaboration is widely seen as a significant leap for brands seeking transparent results in the rapidly evolving DOOH sector.

The alliance brings together industry leaders to set new benchmarks for accountability and campaign success in local and national advertising.